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River Thames, London
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Selective innovation, prudent stewardship.

What We Do.

Disciplined investing, practical support, balanced returns.


We steward the Longcroft family’s capital with a focus on long-term value. We invest selectively, provide hands-on advisory and board support, and balance the portfolio with collateral-backed income.

Family Investment

We invest patient family capital into early and growth-stage businesses with the potential to create real-world change. Our focus is on disruptive, future-facing companies – particularly in environmental innovation, technology and FMCG – where we can add value beyond funding. We work closely with founders on strategy, governance and scaling, drawing on hands-on entrepreneurial experience. The goal is simple: build resilient, profitable companies that also contribute positively to people and the planet.

Capital Deployment

We offer tailored loan solutions for businesses and select partners who need swift, sensible funding without navigating a traditional banking process. This can include bridging loans, project-specific facilities or support through transaction milestones. Every loan is underpinned by straightforward communication, realistic covenants and an honest assessment of risk and return. As a private family office, we can move quickly, think creatively and design structures that genuinely work for both sides.

Board Placements

We take on selected Non-Executive Director and board advisory roles where we can make a meaningful contribution. This includes governance, risk, capital strategy and founder support, as well as acting as a sounding board for key decisions. We bring experience from both sides of the table – founder and investor – and are comfortable challenging constructively while remaining firmly on the side of the business. The objective is to strengthen boards and support sustainable, long-term growth.

Debt Financing

Alongside equity, we provide flexible debt finance to support working capital, growth projects and short-term funding gaps. Our approach is pragmatic and relationship-driven, shaped by an understanding of how fast-moving founders actually operate. We structure facilities that sit sensibly alongside existing investors and lenders, with clear terms and no unnecessary complexity. The emphasis is on speed, transparency and alignment, helping businesses unlock the capital they need at key moments.

Consultancy

Beyond capital, we act as a strategic partner to founders, boards and investors. Our consultancy work spans growth strategy, fundraising readiness, commercialisation, ESG integration and exit planning. We combine practical experience of building and selling businesses with a clear, data-led view of what drives value. Engagements are collaborative, hands-on and outcome-focused: we help leadership teams sharpen their plans, avoid common pitfalls and build companies that are attractive to both customers and future investors.

Low-risk Deployment

To balance exposure to higher-growth opportunities, we allocate a portion of capital to lower-risk investments. This typically includes property, cash holdings, credit, and other diversified, income-generating assets. The aim is to provide stability, liquidity and downside protection while still delivering an attractive long-term return profile. By combining low-risk assets with a portfolio of innovative, impact-driven ventures, we create a resilient overall strategy that protects the family’s capital and supports continued entrepreneurial investing.

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​Longcroft Capital LTD

Company Number: 16832066

Registered in England & Wales

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Get in touch with us

If you want to get in touch, please email the team at:​​

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info@longcroftcapital.com​

© 2025 Longcroft Capital Ltd.

All rights reserved.

Longcroft Capital is a private family office investing its own capital and providing consultancy/NED services to professional counterparties only. We do not offer investment products to the general public, and nothing on this website constitutes investment advice, an offer, or a financial promotion. We provide only business-to-business lending and do not offer consumer credit.

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